Baire’s Grill is an upscale restaurant located in
The Marketing Strategy
After conducting market research on the issue, inclusive of several meetings with the restaurant owner, One to 1 Marketing proposed that the best way to increase Happy Hour business was to offer a promotion. The centerpiece of the strategy was to be a promotion that would focus on inviting local charities to partner with Baire’s for an evening of fundraising.
As part of the plan, One to 1 worked with Baire’s to identify and approach non-profit organizations in
Baire’s Grill reported that the very first promotion generated additional traffic of between 20 to 30 people for the Happy Hour, as well as 15 to 20 who remained for dinner, thus generating almost $5,000 in additional restaurant sales. The owner, Marcelo, noted that they were able to recoup their investment in the marketing program on the very first night. That success has continued as the restaurant implemented the One to 1 strategy as a series of bi-weekly events. Per the owner, “One to 1 Marketing is a great company to work with, as they are experts in restaurant marketing. I have seen an increase of 30% during our Happy Hour period since we implemented this promotion. The results are better than print advertising or running a radio ad - and less costly. I would definitely recommend One to 1 Marketing to other restaurant owners!”
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